Prashant has significant research on engagement and well-being, with special focus on GenY and GenZ. He has leveraged the positive psychology and behavioral economics to drive significant business transformation in various industries including pharmaceutical, automobile, telecom, BFSI, etc. He will leverage the learning to demonstrate the concept through examples and culminate in a road map that audience can implement in their respective businesses.
Engaging Gen Y and Gen Z in Transforming Business
"Change is the law of life and those who look only to the past or present are certain to miss the future." -John F. Kennedy
Transform businesses or wither away in today's continuously change technology, consumer preferences, and legislation.
The Building Blocks of Transformation requires a cultural shift and highly engaged leaders, who take control of the organization's future by setting up an ecosystem for transformation. They have to articulate a single desirable future and focus all efforts on achieving it, while designing for trust focused on customers and employees. The new practices have to be tested in experimental group and based on its success, go for a startup-style scale up.
The major reason implementation of transformation fails is the lack of engagement of frontline doers and disengaged frontline supervisors. The Doers are typically GenZ and their supervisors are typically GenY in most classical organizations. The top management is typically Baby boomers and GenX. GenX's lack of appreciation of expectations of GenY and GenZ leads to the conflict in the organization resulting in failure of transformation. We shall discuss how GenX could engage GenY and GenZ to deliver effective transformation and create sustainable businesses.
