Bharat Bhambhaney

Bharat Bhambhaney

Vice President of Product Development & Ops
IQM Corporation

A seasoned and exceptionally organized leader in Service/Product Delivery within the Software Industry, I bring a rich two-decade career filled with invaluable experiences. I have demonstrated expertise in guiding founders to build and transform software companies and am an expert in data-driven decision-making, product road mapping, product management, and product strategyMy proficiency extends deep into Agile methodologies and their various frameworks, including Scrum and Kanban. I have consistently and comprehensively applied Agile principles across a multitude of projects, irrespective of their scale, showcasing hands-on involvement from project initiation to successful completion. I am honoured to have contributed to the book *"The Art of Agile Practice"* by Mr. Bhuvan Unhelkar, a testament to my expertise in this field.

Session Title

Transforming Go-to-Market Strategies with AI


Session Overview

The session explored the complexities of integrating AI into GTM strategies, focusing on the challenges of adoption, the mindset shift required for AI-driven decision-making, and the transformative potential AI brings to product strategy execution and channel optimization.

This session also provided an in-depth understanding of the Go-to-Market (GTM) strategy, breaking down its key components such as product-market fit, positioning, target audience, and channel selection. A real-world use case highlighted both the successes and failures encountered during a GTM journey, offering valuable insights into common pitfalls and best practices.